Logo Design Project

Pick an industry-
-solar panel
-ice cream
-tofu
-recycling company
-bakery
-pharmacy

Process:
1-Research (images and mood)
2-Choose Keywords + target audience
3-Do sketches of logotype and graphic elements related to subject and adjectives (keywords)
4-Pick the sketches that communicate the keywords best
5-Redo the logos in .AI
6-Add color
7-Refine the lines
8-Output the logo as .eps and .jpg

Exercises to get to logo:
-combining ideas (i.e.; hot+cold)
-draw logotype w/adjective
-add another adjective to add graphic elements