Logo Design Project

Pick an industry-
-solar panel
-ice cream
-tofu
-recycling company
-bakery
-pharmacy

Process:
1-Research (images and mood)
2-Choose Keywords + target audience
3-Do sketches of logotype and graphic elements related to subject and adjectives (keywords)
4-Pick the sketches that communicate the keywords best
5-Redo the logos in .AI
6-Add color
7-Refine the lines
8-Output the logo as .eps and .jpg

Exercises to get to logo:
-combining ideas (i.e.; hot+cold)
-draw logotype w/adjective
-add another adjective to add graphic elements

Graphic Design Portfolio Pieces

I've been teaching graphic design/communication design at Vision 21 Art and Design Portfolio School for a few years now and have been guiding students to create portfolios to get into art schools around the country. Past students have gotten into Art Center, Otis, RISD, SVA, Parsons, etc. Various projects are staples for a graphic design portfolio. Each project depending on the complexity can count for more than 1 piece. Aside from these pieces, foundation skills also need to be demonstrated.

Standard Projects:
•Poster(s)
•Type Poster
•ID systems (logo, business card, letterhead, envelope, web banner)
•Ad Campaign
•Book Cover
•Letterform
•Website (just design)
•Graphics Applique (t-shirt, home goods, fashion)

Advanced Projects:
•Packaging (includes template, id graphics)
•Branding
•Motion Graphics Animation
•Editorial-Sequential (i.e, magazine spreads)
•Information Design
•Exhibit Design
•Website (w/coding)

Reach video

Brandng 101

The most important thing about branding is knowing what you are and what and how you want to say it.

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