tag:blogger.com,1999:blog-10741952614097177382011-07-07T16:10:29.241-07:00Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-1074195261409717738.post-69822415546350746812009-11-28T11:30:00.000-08:002009-11-28T12:11:30.275-08:00Pick an industry-<br />-solar panel<br />-ice cream <br />-tofu<br />-recycling company<br />-bakery<br />-pharmacy<br /><br />Process:<br />1-Research (images and mood)<br />2-Choose Keywords + target audience<br />3-Do sketches of logotype and graphic elements related to subject and adjectives (keywords)<br />4-Pick the sketches that communicate the keywords best<br />5-Redo the logos in .AI<br />6-Add color<br />7-Refine the lines<br />8-Output the logo as .eps and .jpg<br /><br />Exercises to get to logo:<br />-combining ideas (i.e.; hot+cold)<br />-draw logotype w/adjective<br />-add another adjective to add graphic elements<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-6982241554635074681?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0tag:blogger.com,1999:blog-1074195261409717738.post-90072685816488179232009-11-14T11:29:00.001-08:002009-11-14T15:07:10.377-08:00I've been teaching graphic design/communication design at Vision 21 Art and Design Portfolio School for a few years now and have been guiding students to create portfolios to get into art schools around the country. Past students have gotten into Art Center, Otis, RISD, SVA, Parsons, etc. Various projects are staples for a graphic design portfolio. Each project depending on the complexity can count for more than 1 piece. Aside from these pieces, foundation skills also need to be demonstrated.<br /><br /><span style="font-weight:bold;">Standard Projects:</span><br />•Poster(s)<br />•Type Poster<br />•ID systems (logo, business card, letterhead, envelope, web banner)<br />•Ad Campaign<br />•Book Cover<br />•Letterform<br />•Website (just design)<br />•Graphics Applique (t-shirt, home goods, fashion)<br /><br /><span style="font-weight:bold;">Advanced Projects:</span><br />•Packaging (includes template, id graphics)<br />•Branding<br />•Motion Graphics Animation <br />•Editorial-Sequential (i.e, magazine spreads)<br />•Information Design <br />•Exhibit Design <br />•Website (w/coding)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-9007268581648817923?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0tag:blogger.com,1999:blog-1074195261409717738.post-71595042161829924832009-05-08T11:28:00.000-07:002009-05-08T11:29:25.332-07:00<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/AH_6mCdDEzE&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/AH_6mCdDEzE&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-7159504216182992483?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0tag:blogger.com,1999:blog-1074195261409717738.post-59640311827640025052009-05-08T11:11:00.000-07:002009-05-08T11:16:32.613-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MLAzX3ivbbE/SgR2n1hT_EI/AAAAAAAAAEw/sVOyNHDgu5w/s1600-h/mcy4.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 197px; height: 148px;" src="http://1.bp.blogspot.com/_MLAzX3ivbbE/SgR2n1hT_EI/AAAAAAAAAEw/sVOyNHDgu5w/s200/mcy4.jpg" alt="" id="BLOGGER_PHOTO_ID_5333518285467286594" border="0" /></a><span style="color: rgb(51, 255, 255);font-size:130%;" ><br />The most important thing about branding is knowing what you are and what and how you want to say it.</span><br /><br />Check out<a href="http://www.astracultura.com"> astracultura</a>!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-5964031182764002505?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0tag:blogger.com,1999:blog-1074195261409717738.post-50910338466531777562008-11-15T08:52:00.000-08:002008-11-15T08:54:19.036-08:00Graphic / Communication Design [vision 21]<br /><br />Instructor: Karen Lau [karen@olaudesign.com]<br /><br /><br />HW: Weekly visual observations posted to your blog<br /><br />Nov 15 Exercise : Type as Form (1-abstract, 2- type to create image)<br /> -Serif vs San Serif<br /> -readable<br /> -visible<br /> -emotional<br /> Project Rd1: Type Poster<br /><br /><br />Nov 22 Exercise : Color Theory<br /> - temperature<br /> - emotional<br /> - relationship<br /> Project Rd2: Type Poster<br /><br /><br />Nov 29 Excercise : Conceptual Thinking<br /> - Where do ideas come from?<br /> - Ideas Mashup<br /> Project Rd1: Logo<br /><br /><br />Dec 06 Exercise : Type + Image combo<br /> - Flow<br /> - Layers<br /> Project Rd2: Logo<br /><br /><br />Dec 13 Exercise : Strategic Thinking<br /> - audience<br /> - message<br /> - communication channels<br /> Project Rd1: Ad<br /><br /><br />Dec 20 Exercise : Exploration<br /> Project Rd2: Ad<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-5091033846653177756?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0tag:blogger.com,1999:blog-1074195261409717738.post-19735693247907314542008-11-08T12:07:00.001-08:002008-11-08T12:09:59.500-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MLAzX3ivbbE/SRXx93M-eJI/AAAAAAAAADI/U659zwenC34/s1600-h/venetian+mask+2.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px; height: 240px;" src="http://1.bp.blogspot.com/_MLAzX3ivbbE/SRXx93M-eJI/AAAAAAAAADI/U659zwenC34/s320/venetian+mask+2.jpg" alt="" id="BLOGGER_PHOTO_ID_5266381384372353170" border="0" /></a><br /><span style="font-weight: bold; color: rgb(51, 102, 255);font-size:180%;" ><span style="font-family:trebuchet ms;">This is the first post.</span></span><br /><a href="http://www.change.gov/">Obama's design</a> is awesome.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1074195261409717738-1973569324790731454?l=v21design.blogspot.com' alt='' /></div>Karen O Lauhttp://www.blogger.com/profile/10825798593645740055noreply@blogger.com0